Baby Shop the Collection Campaign

The aim for the Baby team in Europe was to produce a collection of themed images where the customer can be inspired by the range and add those products to their basket. I was briefed by the UK Toys team; arranged an internal ACS brainstorm for ideas; produced moodboards and presented to the producer, photographer, stylist and client and Art Directed on set. Over the first two weeks the campaigns have been generating £500/day, averaging 120/k impressions.

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