Morphsuits

Morphsuits is an global e-commerce company distributing branded spandex costumes. With stores in 13 countries and a Facebook fan base of 750,000 people the e-commerce website is a hub of sales activity. The task was to measure and optimise their website through an ongoing process of multivariate and A/B testing. The new layout and checkout design delivered a 37% observed improvement in conversion rate over the original design.

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